Talk Shop, a full-service, integrated communications agency, is expanding our social team with the addition of a Social Account Manager in our Toronto office. Leaders in traditional media relations, digital marketing, social media and experiential marketing, we work with brands looking to engage consumers, media, social and influencer marketing differently.
The Social Account Manager will join Talk Shop’s most rapidly growing division, contributing not only to client objectives, but to the growth of this business unit. The person in this role will lead digital content and execution strategy for a portfolio of clients, manage workflow and client communications, and oversee a team of social account associates.
Successful candidates will have a strong background in social content strategy, understanding of digital marketing elements such as SEO, SEM and more, and a solid grasp of targeting and tactics within Google and Programmatic Advertising. Ability to thrive in a fast-paced and multi-faceted business environment and being comfortable in the “grey” are a must. Excellent copywriting and editing skills, a strategic brain, and a passion for staying current with digital and social trends are non-negotiable.
Oversee social content strategy for a portfolio of clients including: social media audits, channel strategy/content plans, visual asset recommendations, ongoing content calendars and reporting
Understanding of various elements in digital marketing such as websites, SEO, video, SEM and social media – well enough to select and recommend the right strategic tactics for our clients
Solid grasp of targeting and tactics within Google Ads, Bing Ads, and paid social advertising (Facebook/Instagram, YouTube, LinkedIn, etc.) in order to guide teams working on their daily execution
Oversee production of visual assets for all social clients (photo/ video/ graphics)
Day-to-day management of Account Associates – workflow management, content planning, editing, support, including with execution as needed, and guidance as required
Oversee client services for all social clients – client communications, check-ins, reporting, status reports etc.
Plan, execute and oversee paid campaigns for clients
Liaise between core PR account teams and social team
Monthly reporting to clients
4+ years of social media/digital marketing experience
3+ years’ experience developing and leading social content strategy
Strong copywriting skills
Knowledge of paid social as well as paid digital campaign planning and execution within Facebook, Instagram, YouTube, LinkedIn, Google Ads, Bing Ads, and some programmatic experience
Experience leading and developing a team
Client/service-oriented – experience working in an agency setting considered an asset
Ability to manage multiple team members, including creative resources (writers/designers/photographers) client relationships, and internal projects
Experience with organizational and team performance management
Ability to add structure and prioritize issues
Organized and able to manage multiple tasks simultaneously with a high level of attention to detail
Photography/videography skills considered an asset
Compensation & Benefits
Compensation will be dependent on relevant experience. After 3 months of employment, the individual will be entitled to Talk Shop’s comprehensive benefits program, which includes:
Enrollment in an extended health, vision/dental plan
We’ve got an awesome group of talented people making some pretty great stuff, and we’re looking to grow the team. We need someone that understands how to blend form and function to create beautiful and useable experiences. We work on a huge variety of projects, designing everything from financial applications to stadiums, but this role will focus on digital experiences.
A portfolio demonstrating exceptional creative and aesthetic sensibilities
Develop corporate-level brief that is inspiring with a clear call-to-action to come up with an idea that will address the client's digital portfolio
Focus on increasing organic revenue within the account
Management of inter-agency/inter-company relationships within Publicis Groupe companies
Set project quality and performance standards. Assesses and manages risk within, and across, multiple projects
Support Project Management in analyzing the key issues and risks in the program and assess business impact
Accountable for ensuring that team are upholding the quality on all client deliverables set forth in the brief and that we are meeting our contractual obligations to the client on all fronts MSA and SOW level
Plays escalation role in driving toward our quarter close results leveraging relationships where need be to ensure we achieve expected outcomes
Takes ownership of monthly, quarterly and annual revenue targets aligned with business goals and ensure contractual arrangements which hit the company's profit targets
Accountable for a thorough understanding of and the up to date maintenance of the P&L for the portfolio of business
Align with executives as a Strategic Trusted Advisor and assist in marketing/budgeting planning process
Stay abreast of client’s industry trends as well as trends in the digitally enabled world. This also includes how they affect client’s business and marketing initiatives.
Understand the client’s culture, capabilities, team structure, decision-making process and take decisions to ensure success for the client
Drive succession planning, business development and client proposals
Must be from Consulting with 10+ years of experience in a client partner /account management role
Must have experience and understanding of digital enterprise technology solutions within the financial services industry
Accountability for budget or client revenue of $10mm+
5+ years of client executive experience with primary accountability for peer-level client relationships at the C levels
Hands on experience with multiple campaign lifecycles from business development to final delivery
Meet general client services requirements: Build relationships with both clients and partner agencies, grow account, financial needs; budgets/contracts, etc.
Be familiar with Adobe AEM and Microsoft to be able to have conversations with the client and team
Experience working with multiple agencies would be preference – be able to understand the politics that goes along with this
Be able to communicate/be a leader to/with both North American and India teams
Works with Account Executive or Project Manager to proactively anticipate budget issues
Accurately prepares and issues all status, contact reports, meeting notes and budget reports and issues them to the client and agency team
Helps monitors timelines and budgets on projects, alerting supervisor of any potential problems
Maintains and is the keeper of all relevant brand information (e.g. client/agency briefs, reels, timing, plans, estimates, reconciliations, research results, etc.).
Helps the Account Executive set up all client and internal meetings, ensuring reference documents are available and all necessary attendees are present
Understand client and agency structure; how and why decisions are made, who makes them and what’s important to them
Focuses on delivery and understanding the importance of managing client expectations
Helps to proof read all presentations, layouts and final art to ensure accuracy
Manage the administration aspects of projects (opening dockets, status reports, client lists, updating brand bible)
Assist in research preparation if needed
Develop and maintain good working relationships with agency partners and all agency departments (creative, production, project management, studio, media, finance) through their delivery and focus on detail
Play a support role in the agency’s pursuit of new business
Clearly summarize all communication with client (contact reports) and communicate key decisions to the team
Prepare for all client and internal meetings, ensuring reference documents are available and all necessary attendees are present
Learn the client’s business and competitive landscape and be prepared to participate in client meetings
Help prepare POVs as required through online research
Develop presentation decks to communicate with clients and other parties
Works with the account director to develop tactical briefing documents and brief the creative team on projects
Help the Account Director manage all financial aspects (setting up monthly billing meetings, reading job sums, preparing job transfers, estimating tactical projects) of the account, including profitability
Assist in research preparation, attend research sessions and communicate results to the team
Develop and maintain good working partnerships with clients, agency partners and all agency departments (creative, production, project management, studio, media, finance)
Play a key role in the agency’s pursuit of new business
Learn and follow all client processes and guidelines and ensure that all team members do as well
Work with Project Manager to develop and maintain all client timelines
Clearly summarizes meeting notes for all internal meetings and distributes to the team
Assists in strategic planning preparation and strategy sessions as required
Attend and participate in studio briefings as needed
2-3 years of relevant Agency experience.
A post-secondary degree or diploma.
Experience in, or with, Pharmaceutical companies. U.S. experience a definite asset.
A background which includes Science or Health.
Curious, not afraid to research
Strong people skills, team player
Good business writing skills
Good presentation skills (or willingness to learn)
Familiar with agency process, client procedures, agency roles and responsibilities
We are looking for an experienced client services professional to join our team supporting our Health & Pharmaceutical Clients. Role of the Account Supervisor is a strong partner to their clients, Account, Creative & Strategy Directors, as they have a clear understanding of where the client’s business needs to be, and how their team can help deliver. In addition, they plays a vital role in the training and development of the Account Executive and/or Account Coordinator:
Day to day account lead on all brand activities
Approaches creative with enthusiasm and stimulates creative thinking with their clients and agency team.
Ensures agency systems and procedures are adhered to and/or improved to ensure client expectations are fulfilled while agency profitability is protected.
Works with the account director to develop tactical briefing documents and brief the project management and creative team on projects
Proactively consults with key departments and divisions to keep them informed of upcoming workload; keeps account lead informed so there are no surprises.
Has a sense of fiscal responsibility, works with the account executive, project manager and finance manager to keep the fiscal side of the account running responsibly (participating in monthly billing meetings, reading job sums, initiating change orderds, overseeing job transfers and estimate process) and assists the Account Director in developing scopes of work.
Contributes to new business pitches, as needed.
Attend research sessions, assesses and analyzes primary and secondary research and develop appropriate recommendations as needed.
Prepares team for Springboard sessions, sharing target audience, product and competitive information, while identifying potential client issues and offering solutions/uncovering opportunities.
Collaborates with Account Director and Strategic Planners to ensure the development of provocative, single-minded communications strategies.
Helps to manage support staff (Account Executive, Account Coordinator)
Forms strong bonds with clients; earning their respect and confidence
Knowledgeable in both offline and online
Other duties as required
Experience working with IBD brands either in the global or Canadian market. Such brands should include: Remicade/ Humira/ Stelara/ Xeljanz or Entyvio.
Have worked at least 1 year on the IBD market. Less than 1 year does not give enough understanding of the market forces
3-5 years of relevant Agency experience.
A post-secondary degree or diploma.
A background which includes Science or Health.
Excellent English skills both written and oral communications
Communication and Presentation Skills
Readiness for personal responsibility
Well developed knowledge of business practices
In depth knowledge of relevant industry standards
Experience in, or with, Pharmaceutical companies. U.S. experience a definite asset.
Having worked on a combination of brands – give a more comprehensive understanding of the market
Science background – gives a deeper understanding for the brand’s MOA and ability to compare between different classes
Works well with the Client Service and Strategic Planning teams regarding marketing and creative strategies for brand concepts, providing insight and challenging the brief as appropriate in order to raise the agency’s creative offering.
Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve the creative product.
Generates and develops concepts and ideas, which meet the requirements of the brief as well as the client’s-branding standards that are of a consistently high standard.
Understands and accepts the need to amend, revise or redevelop campaigns in response to feedback from the creative director or clients.
Ensures all work is done to agreed deadlines and within budget often monitoring the progress of more junior staff.
Multi-tasks, working on several campaigns at once, under pressure and on tight deadlines.
Is involved in the production process including casting, dealing with production companies and directors, as well as work with typographers, designers and printers.
Possesses excellent written and presentation skills.
Is able to sell a creative idea passionately and persuasively ensuring its link to the brief.
Keeps up-to-date with popular culture and trends.
Mentors more junior talent on the creative team sharing their knowledge, experience and expertise.
Works well in a team, has developed a reputation for cooperation and teamwork.
Contributes to overall office morale, spirit, character and work quality.
The ideal candidate will have 4-6 years experience and must be a highly conceptual thinker, with an understanding of strategic marketing objectives, highly versatile writing skills and the ability to turn complex briefs into clear, highly effective and insightful communications material. With a positive, forward-thinking attitude, you’ll be a natural fit for the evolving DDB culture.
PM Technical Skills: Proficient in project managing via a flexible approach. Well-versed in digital development needs but understands other mediums well enough to be a strategic problem solver (print, video familiarity would be a plus)
SOWs: Prepares complex statements of work and work back schedules with quick turnaround time and minimal revisions. *Creates or reviews statement of work documentation; accountable for top-down and bottom-up budgets to ensure scopes accurately reflect required work effort
Technology: Continuously learning technology and ability to quickly adapt to new technologies
Agency process: Advocate and champion of agency processes. * Able to define team process, communication plan and rules of engagement and manages team adherence
Knowledge of healthcare is a strong plus
Tactics and Execution
Finances: Responsible for cost management across portfolio of projects. Provides accurate and realistic cost-to-complete estimates and forecasts for assigned projects
Conflict resolution: Proactively contributes to conflict resolution across channels
Resources: Leads resource planning
Vendors: Manages 3rd party vendor engagement
Execution: Manages production of engagements from award to completion
Change process: Manages change request process, identifying and documenting changes in scope
Internal Relationships and Team Leadership: Positive influence within department. Develops strong and positive working relationships with other departments/ stakeholders
Management: Mentors and directs the activity of one or more PMs
Culture: Promotes and contributes to business unit’s culture and environment
On-boarding: On boards new team members to the brand/ agency process
Problem solving: Confident problem solver; willing and able to have difficult conversations
Relationship: Engages with client procurement staff. Builds rapport and credibility with client peer based on trust and expert counsel
Client process: Has intimate understanding of client processes and priorities
Managing expectations: Ensures that appropriate client and internal stakeholder expectations are managed
Communication and Writing: Lead role in ensuring timely, accurate client documentation and correspondence. Presents complex data or messages in a clear, succinct, compelling manner
Ensures production deliverables meet client requirements
Lead and support analytics on projects of varying sizes and complexities: including creating automated reports and dashboards, post campaign analysis/reports, ad hoc diagnostic analysis, developing profiling/scoring models and segmentation strategies, web analytics implementation, implementing multivariate testing, and quarterly and annual performance analysis presentations with senior leadership.
Assist in driving strategy for customer acquisition, loyalty and conversion by developing models, personas, forecasts, scores/indices to meet short/long term client objectives/goals.
Interpret analytics driven insights and recommend approaches and solutions that are relative to the strategic objectives of the project and client needs.
Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analysis and insights; formulate analytics-enabled solutions in the digital advertising landscape.
Facilitate and perform consistent and reliable data collection, data enrichment, data integration and attribution processes, in addition to utilizing primary and secondary research methods.
Post campaign performance analysis using summary statistics and diagnostic contribution analysis across segments and variables using statistical techniques and models.
Creation of post campaign reports/presentations that are engaging, client-friendly, insightful, incorporating best practices in data visualization and story-telling, on an ad hoc/monthly/quarterly/yearly basis.
A curious, self-starter, proactive mentality with a high ‘figure-it-out’ quotient.
Undergraduate degree in mathematics, computer science, engineering, business analytics or marketing science is preferred.
2-4 years of full-stack analytics experience that ranges across data wrangling, data blending, data enrichment, descriptive and diagnostic data mining techniques, insights generation, and client presentations.
At least 1 year working experience on SQL Server, or other structured relational database platforms; and intermediate level of SQL skills.
Experience working with email marketing platforms such as Adobe Campaign, Exact target (Salesforce Marketing Cloud), Silver pop etc.
Experience with web analytics platforms such as Google Analytics/Adobe Analytics (Omniture), and a sound understanding of email/web metrics and experience with tag management platforms (DTM, GTM).
Working experience with data visualization platforms such as Tableau (preferred), Power BI or MicroStrategy.
Experience working with digital channels that include email, web, experiential, social or other channels that specifically involved customer level targeted experiences, product marketing experience is preferred.
Strong data visualization skills that adheres to industry established best practices, and presentation skills to simplify and package complex ideas into intuitive, decision driving client presentations.
Sound knowledge of CRM principles, strategies and ideologies around acquisition, conversion, loyalty, engagement, retention and attrition models, consumer journey optimizations, and lifecycle marketing.
Demonstrated ability to effectively communicate, prioritize, maintain focus while working on multiple complex projects.
Ability to be self-managed, work independently as well as to collaborate within an agile dynamic team environment.
Sound understanding of application of various machine learning modelling techniques to appropriate business problems.
Experience designing, executing and analyzing experiments using multi-variate testing methodologies (full/fractional-factorial).
Expert knowledge digital consumer behaviour on quantitative/qualitative research platforms.
Experience working with advanced analytics/machine learning platforms such as R, Python, SAS, SPSS, Alteryx, Azure ML, AWS ML; and/or SSRS and SSAS.
Experience with ad tech integrations for Adobe Campaign, Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Experience Manager and Google Analytics360.
Experience with analytics driven cross-selling, up-selling methodologies for technology products with long product life times, and/or consumer packaged goods with short product life times.
Under the guidance of our Executive Producer, you will oversee a range of projects (TV commercials, branded content, social media, long-form documentaties, etc.) through post-production, from initial brief to delivery.
You will be a key touchpoint between the agency producers and our editing team, taking briefs, estimating jobs, tracking resources/money spent and working with our Post-Production co-ordinator to book editors’ time.
You will manage all associated paperwork -estimates, invoices, etc.- and work closely with finance.
You will oversee post-production projects in a way that optimizes efficiency and profitability yet at the same time, ensures a happy and positive workplace for our talented editors.
3+ years of proven experience in a post-production environment within an agency or studio setting.
A solid understanding of offline editing processes.
Must be diligent, resourceful, meticulous and able to thrive under pressure
Outstanding organizational skills and attention to detail are a must
Must be a driver, someone who can push a project through
Able to communicate effectively across multiple teams with excellent written and oral communication skills.
Must be able to handle multiple changing priorities in a dynamic environment and understand how this impacts departmental schedules
Proficient computer skills are required, with particular emphasis on Microsoft Excel.
Maintaining the executive’s calendar; coordinating, arranging and confirming meetings; arranging for meeting setup and refreshments; screening requests for appointments; coordinating and arranging events and briefings as needed.
Managing the day-to-day administrative and confidential activities in support, including reviewing and prioritizing of emails, tasks, printing of documents for review before meetings
Organizing department meetings, including preparation and mailing of agendas, booking boardrooms; sending invites; communicating with and preparing for speakers; arranging catering; preparing presentations for circulation.
Creating, developing, amending and proofreading presentations and documentation requiring different computer software applications, including PowerPoint, Excel, and Word
Preparing expense reports and, gathering, summarizing data and distributing materials/reports
Attending to a variety of office administrative details such as establishing, organizing and maintaining confidential, subject files.
Contribute to pitch efforts, including all coordination, support and preparation for presentations
Arrange for all travel and accommodations for executive reports
Help build and maintain the strong culture and community throughout the agency
Proven track record of advancement within the administrative profession including a minimum of 3 years in an executive administrative capacity
Previous experience in a professional services or/and marketing agency environment would be an asset
Enjoys working in a fast-paced environment, looking for variety and challenge
Works well in a team based environment.
Ability to be open minded, practical and agile with change and effectively manage pressure for self and the team.
Troubleshooting and problem solving abilities; able to exercise independent judgment and make sound decisions
Ability to build strong relationships across the company and to know when and how to involve others
Ability to work core office hours with the flexibility to come in early or stay late as required
Partner with Hiring Managers to identify talent needs to create and implement talent acquisition strategy
Conduct high volume full-cycle recruitment (full-time and freelance), from initial sourcing stage to new hire onboarding
Provide subject matter expertise, guidance and recommendations to hiring managers to ensure sound hiring decisions are made.
Maintain reporting metrics to measure recruitment progress in order to provide visibility for stakeholders and to make data informed decisions about strategy
Consult and create job descriptions based on the hiring managers needs and post all jobs advertisements for vacant positions on internal and external sources including traditional and non- traditional sourcing strategies
Develop talent pipelines, via direct sourcing and proactive networking with targeted talent
Manage ATS system
Act as a brand ambassador and deliver an exceptional candidate and hiring manager experience.
Manage internal referrals program
Manage internship program including recruitment & selection, internal placement, performance review and program reporting
Participate in larger HR projects and initiatives
Minimum of 3-4 years’ experience in corporate recruiting
Demonstrated ability to independently generate candidate pool
Ability to engage senior managers with respect to recruitment and selection issues
Familiar with Recruitment metrics and current knowledge of employment law
Working knowledge of Word, Excel and PowerPoint , ATS systems and job sites
Confident, enthusiastic individual committed to finding the best talent for our company
Exemplary communication and interpersonal skills that support the ability to engage and build trusted relationships with internal partners and external candidates
A self-starter who takes initiative and a team player committed to collaboration
Highly developed organizational skills and ability to manage all the details
Experience working within an advertising agency with a strong digital focus is an asset
Efficiently and effectively manage day-to-day problems, and communicate effectively in difficult and time sensitive situations.
Understand when (and why) to escalate issues.
Facilitate meetings, and ensure the team receives clear direction for next steps
Drive creation and ownership of project scope, detailed project plans and timelines, resourcing, priorities, deadlines, deliverables, schedules and financials in collaboration with Program Manager and account teams.
Work closely with account, design and studio teams to efficiently plan and execute campaigns.
Coordinate with Studio Director and Production Managers to plan deliverable output, photoshoot bookings, food ordering and successful delivery of production deliverables.
Proactively set and manage client expectations on an ongoing basis throughout a project’s lifecycle.
Be the day-to-day client and agency partner point-of-contact for all project related tasks.
Building strong working relationships with agency clients & partners to establish a role as trusted advisor and partner
At least 4 years project management experience - preferable within the ad agency environment
At least 2-3 years client management experience
Experience working within restaurant or retail communications/advertising is considered an asset
Experience working with print and motion studios is considered an asset
Demonstrated ability to manage multiple, concurrent projects within strict deadlines and budgetary constraints
Experience with financial management and tracking, resource management and timeline creation
Proficient in project management methodologies
Can thrive in an organized and chaotic environment
Enthusiastic Problem Solver; solution-oriented and critical thinker
Excellent communication skills - written and verbal
Discover and articulate differentiating consumer insights and translate them into strategic and creative POVs and recommendations
Provide day-to-day support and assist in 1:1 strategic activities, including 1:1 best practices, analysis + reporting, brief writing, communications planning and content planning
Work across multiple teams - account, strategy, creative, media, partner agencies - communicating and reinforcing the 1:1 vision that drives success in our 1:1 activities
Provide post-campaign analysis, pulling results from dashboards or through working with data teams, and develop insights and recommendations on how to improve future 1:1 activities; infuse these insights into both the client briefing process and during creative briefings.
Aid in the development of 1:1 POVs and strategies, ranging from small-scale (one-offs) to larger-scale initiatives (i.e. revamping entire programs)
Participate in and present work mentioned above to colleagues and clients
1-3 years of agency experience in an insights or strategy role
Advanced understanding of 1:1/CRM, in particular via email and direct mail channels
Ability to quickly synthesize information from various sources to create an actionable point of view
Ability to convert strategic plans into actionable ones
Highly resourceful, with strong research skills and a working knowledge of 1:1 analytics
Ability to create effective & persuasive client presentations
Proactive and able to work independently
Highly creative and capable of working directly with creative teams
Exceptional visual, oral and written communications skills; a captivating presenter
Exceptional listening skills
Resourcefulness and relentless pursuit of problem identification and solutions