Monitor conversation on channels such as Twitter, Facebook, Instagram, TikTok and Pinterest — monitoring both people explicitly tagging the brand and people talking about them without tagging.
Engage with fans, influencers, and publications multiple times a day. Not just answering questions, but creating moments that will garner press and extend brand love with faves, RTs, shares, etc. Identify daily, quick-turnaround reactive opportunities — throw lots of ideas at the wall each day with the agency & client teams and see what sticks
Identify & track larger ideas that are not necessarily reactive, but based on observations in the community, as well as contribute to a running list of brand-centric behaviors
Be an integral part of brainstorming for larger campaigns, bringing the audience perspective to all ideas
Create excitement and proactively participate on our client’s social media platform
Develop, organize, prioritize, schedule and manage content with the client and internal team across all platforms
Announce new content on the brand channel, as well as remind people of the great experience they have had with the brand
Capture & publish content (copy, photos, videos, etc) as required
Manage pages and platforms (comments and direct messages)
Attend and cover key events to create content for the platforms
Foster relationships with influencers
Work closely with creative teams to identify opportunities for innovation and drive press coverage
Route customer service enquiries to the right channels and flag opportunities to surprise and delight members
Monitor client’s social listening tools and native platform analytics for top-line insights on what is working/not working on platforms
Staying current on digital and social media trends and platform innovations and changes (such as algorithm changes)
Strong knowledge of social best practices in terms of formats to use, how to optimize formats across channels and experience boosting and targeting content
Excellent creative writing skills – you’re a writer at heart
An eye for good creative & design. This is a hybrid role of content creation + community mgmnt.
Ability to produce video & photography using your iPhone or Android phone for a variety of social pages
A hands-on ability to do what it takes to get the job done
Excellent social media knowledge and a capacity to adapt to user trends
Working knowledge of social media management tools/platforms (Percolate, Hootsuite, etc)
Sense of humour, good insight for jokes, obsessed with culture. The kind of person who can create a fake profile for a character and fully make that funny, intuitive about being funny for fans without offending
While this is mostly a creative job, a good head for analytics and organization is necessary to drive actionable insights from social listening reports
Ability to work in an agile manner
Ability to create content/editorial calendars for content planning purposes
3-5 years of experience as a Community Manager
Educational background in: new media, advertising or journalism preferred
Experience with alcohol, food or financial brands a nice to have
Relevant agency, media or independent blogging experience is considered an asset
An impressive understanding of social media. You don’t need to have 50K Twitter or Instagram followers, but – you are connected, cultured & curious of the social space.
You know who’s who and can offer a POV on who best to engage with.