Participates in strategy development initiatives for existing clients and new business.
Monitors and interprets cultural and social trends.
Recommends and implements research that will aid in the consumer insight and strategy process.
Facilitates meetings and strategic planning sessions.
Manages research vendors and provides clear specifications for relevant research to the team and client.
Designs and monitors the design of survey instruments.
Moderates focus groups, analyzes data and develops implications and recommendations.
Develops accurate and insightful conclusions from research data and presents strategy and direction to the client.
Crafts creative briefs, provide clear persuasive briefings to creative and remains an active contributor throughout creative development.
Represents the consumer in client meetings.
Involved in all advertising communications through consumer research and dialogue with research vendors, account management and creative.
Requirements
Bachelor’s degree, from a Science discipline preferred.
hHealthcare-specific experience
The ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data.
Experience producing well-written research reports, presentations and results to clients and agency.
The ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form.