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Content Strategist (Contract)
Critital Mass
Strategy
Calgary, AB, Canada
Jun 08
Responsibilities
- Analyze and assess client’s site content.
- Implement and manage compelling and well-organized content based on a thorough understanding of business goals, user needs, and industry best practices.
- Draft content publication and migration workflows.
- Create, re-purpose, and write website content. Implement and update content classification and tagging systems.
- Collaborate with the Creative team to determine conceptual and story direction.
- Support site navigation and content organization.
- Develop and share expertise on client products and services.
- Interacting with project teams to understand business goals and audience demographics.
- Maintain high standards of copywriting.
- Review and implement keyword research and analysis.
- Create a SEO project plan with team members.
- Measure and improve content based on SEO campaigns, rankings, traffic, and revenue.
Requirements
- Bachelor’s degree in English, journalism, communications or a related field.
- Minimum one year of Marketing/Communications experience at a Web-focused company or agency.
- Proficient in the use of MS Office, particularly Excel, Visio, and Internet browsers.
- Experience in researching, writing, and some project management.
- Exceptional writing and editing skills, including the ability to write in a range of voices and styles for diverse audiences.-Extreme attention to detail.
- Ability to multitask and meet tight deadlines.
- Understanding of content management systems and strategies.
- Ability to communicate complex or demanding subject matter, verbally, and written.
- Ability to embed keywords within content to improve search engine rankings, while still providing compelling information for visitors.
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Marketing Data Analyst
DDB Canada
Strategy
Toronto, ON, Canada
Jan 19
Responsibilities
- Lead and support analytics on projects of varying sizes and complexities: including creating automated reports and dashboards, post campaign analysis/reports, ad hoc diagnostic analysis, developing profiling/scoring models and segmentation strategies, web analytics implementation, implementing multivariate testing, and quarterly and annual performance analysis presentations with senior leadership.
- Assist in driving strategy for customer acquisition, loyalty and conversion by developing models, personas, forecasts, scores/indices to meet short/long term client objectives/goals.
- Interpret analytics driven insights and recommend approaches and solutions that are relative to the strategic objectives of the project and client needs.
- Use advanced analytics techniques on large data sets for the purpose of delivering ad hoc analysis and insights; formulate analytics-enabled solutions in the digital advertising landscape.
- Facilitate and perform consistent and reliable data collection, data enrichment, data integration and attribution processes, in addition to utilizing primary and secondary research methods.
- Post campaign performance analysis using summary statistics and diagnostic contribution analysis across segments and variables using statistical techniques and models.
- Creation of post campaign reports/presentations that are engaging, client-friendly, insightful, incorporating best practices in data visualization and story-telling, on an ad hoc/monthly/quarterly/yearly basis.
Requirements
- A curious, self-starter, proactive mentality with a high ‘figure-it-out’ quotient.
- Undergraduate degree in mathematics, computer science, engineering, business analytics or marketing science is preferred.
- 2-4 years of full-stack analytics experience that ranges across data wrangling, data blending, data enrichment, descriptive and diagnostic data mining techniques, insights generation, and client presentations.
- At least 1 year working experience on SQL Server, or other structured relational database platforms; and intermediate level of SQL skills.
- Experience working with email marketing platforms such as Adobe Campaign, Exact target (Salesforce Marketing Cloud), Silver pop etc.
- Experience with web analytics platforms such as Google Analytics/Adobe Analytics (Omniture), and a sound understanding of email/web metrics and experience with tag management platforms (DTM, GTM).
- Working experience with data visualization platforms such as Tableau (preferred), Power BI or MicroStrategy.
- Experience working with digital channels that include email, web, experiential, social or other channels that specifically involved customer level targeted experiences, product marketing experience is preferred.
- Strong data visualization skills that adheres to industry established best practices, and presentation skills to simplify and package complex ideas into intuitive, decision driving client presentations.
- Sound knowledge of CRM principles, strategies and ideologies around acquisition, conversion, loyalty, engagement, retention and attrition models, consumer journey optimizations, and lifecycle marketing.
- Demonstrated ability to effectively communicate, prioritize, maintain focus while working on multiple complex projects.
- Ability to be self-managed, work independently as well as to collaborate within an agile dynamic team environment.
- Sound understanding of application of various machine learning modelling techniques to appropriate business problems.
- Experience designing, executing and analyzing experiments using multi-variate testing methodologies (full/fractional-factorial).
- Expert knowledge digital consumer behaviour on quantitative/qualitative research platforms.
- Experience working with advanced analytics/machine learning platforms such as R, Python, SAS, SPSS, Alteryx, Azure ML, AWS ML; and/or SSRS and SSAS.
- Experience with ad tech integrations for Adobe Campaign, Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Experience Manager and Google Analytics360.
- Experience with analytics driven cross-selling, up-selling methodologies for technology products with long product life times, and/or consumer packaged goods with short product life times.
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Strategist
Cossette
Strategy
Vancouver, BC, Canada
Dec 17
Responsibilities
- Discover and articulate differentiating consumer insights and translate them into strategic and creative POVs and recommendations
- Provide day-to-day support and assist in 1:1 strategic activities, including 1:1 best practices, analysis + reporting, brief writing, communications planning and content planning
- Work across multiple teams - account, strategy, creative, media, partner agencies - communicating and reinforcing the 1:1 vision that drives success in our 1:1 activities
- Provide post-campaign analysis, pulling results from dashboards or through working with data teams, and develop insights and recommendations on how to improve future 1:1 activities; infuse these insights into both the client briefing process and during creative briefings.
- Aid in the development of 1:1 POVs and strategies, ranging from small-scale (one-offs) to larger-scale initiatives (i.e. revamping entire programs)
- Participate in and present work mentioned above to colleagues and clients
Requirements
- 1-3 years of agency experience in an insights or strategy role
- Advanced understanding of 1:1/CRM, in particular via email and direct mail channels
- Ability to quickly synthesize information from various sources to create an actionable point of view
- Ability to convert strategic plans into actionable ones
- Highly resourceful, with strong research skills and a working knowledge of 1:1 analytics
- Ability to create effective & persuasive client presentations
- Proactive and able to work independently
- Highly creative and capable of working directly with creative teams
- Exceptional visual, oral and written communications skills; a captivating presenter
- Exceptional listening skills
- Resourcefulness and relentless pursuit of problem identification and solutions
- Ability to influence, negotiate and be persuasive
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Planificateur(trice), Stratégie et solutions numériques
Cossette
Strategy
Montreal, QC, Canada
Dec 17
Responsibilities
- Élaborer les visions et stratégies numériques, de CXM et de transformation de nos clients
- Assurer la pertinence des visions, solutions et d’évolutions des produits et écosystèmes numériques avec l’expérience usager globale souhaitée mais aussi avec les objectifs d’affaires de nos clients
- Diriger et réaliser des activités de découverte et de conception participatives, incluant ateliers de découverte, enquêtes, analyses comparatives, entrevues au sein des organisations de nos clients
- Définir et orienter la réalisation et le déploiement de solutions et stratégies numériques avec des équipes multi-disciplinaires (UX, CX, design, contenu, SEO, développement)
- Participer à des exercices de recommandations technologiques pour soutenir la vision d’écosystèmes et d’expériences numériques
Requirements
- Fort leadership stratégique afin d’accompagner nos clients et collègues dans leurs problématiques et initiatives numériques. * Vous savez formuler et démontrer vos points de vue stratégiques.
- Vision holistique des enjeux, équilibre en esprit critique et créatif axé sur la résolution de problème
- Favorise la collaboration et la co-création sans compromettre son sens de l’initiative ou son leadership personnel
- Expérience à travailler, communiquer et prendre en charge des interactions avec des profils de marketing, d’expérience numérique et de technologies au sein de l’agence mais aussi chez nos clients
- Formation en marketing numérique, systèmes ou technologies de l’information, CX, analyse d’affaires ou toute autre discipline pertinente.
- 5 années et + dans un ou des rôle(s) qui vous auront permis de développer un bagage professionnel alliant certaines des activités suivantes : planification stratégique, écosystèmes et solutions d’affaires numériques, CXM, CRM, technologies, gestion du changement
- Bilinguisme (français/anglais)
- Capacité à travailler dans plusieurs contextes et industries en même temps.
- Expérience de travail en agence ou en environnement d’accompagnement client ou de consultation un atout
- Participer à des exercices de recommandations technologiques pour soutenir la vision d’écosystèmes et d’expériences numériques
- Former et défendre des points de vue autant sur les problématiques numériques que sur les propositions d’affaires et recommandations faites à nos clients
- Facilité à travailler sur des mandats de grande envergure, de nature et de durées diverses
- Curiosité et soif d’apprendre sur les nouvelles plateformes, pratiques ou tendances numériques