Develop thought, logic and data informed strategic programmatic campaigns to deliver on client business outcomes.
Ensures full delivery on campaigns monthly, with the ability to recommend alternative solutions as needed.
Escalates pacing & performance issues to management and service teams.
Set-up, manage, optimize campaigns as per defined best practices, managing pacing, performance, profitability, and quality.
Maintain DSP relationships, keep up to date on platform updates, bugs, trainings.
Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
Ability to participate in data strategy session with agency and clients.
Troubleshoot and own campaign issues through to solution.
Work with analytics team to ensure dashboards are relevant and accurate, displaying full value of Xaxis media.
Uses digital media background and knowledge of programmatic platforms to plan smart recommendations for the client.
Collaborate on planning & strategy with account services; product and solutions with business analysts.
Ensure all tactical media plan requirements are correctly communicated to all relevant teams.
1-2 years’ experience in a media-related role, with a preference for digital media
Aware of programmatic landscape and partner value proposition.
Innovation – come to managers with new ideas/processes/additions to the analytics toolkit. Solutions oriented.
In-depth knowledge of all DSP capabilities/execution, verification partners, data partnerships.
Strong attention to detail.
Ability to manage multiple priorities, deadlines, and client demands .
Strong accountability for the outputs of your campaigns.
Ability to rationalize and explain decisions using both logic and data.
Can work collaboratively as a positive and supportive team member.
Strong communication skills, both written and verbal.